McDonald's attempts to pander to youth with very confusing meme

Ah, McDonald's. You give us so much: cheap, quick fast food, all-day breakfast, and disastrously failed attempts at memes.

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In what has to be the most pandering attempt to cater to the youth we've seen in a while, McDonald's UK tweeted this, uh, "meme."

The limited context (the use of the word "barber") makes it seem likely that this is supposed to be a play on the Barber meme, also known as the "say no more fam" meme, which pokes fun at ridiculous haircuts.

Two things to note about McDonalds' attempt: 1) there is no mention of a haircut in this rendition and 2) this meme was popular in, like, 2015. That's ancient as far as memes go.

Twitter users were...confused to say the least. Some asked if this was a nuanced and sophisticated UK joke that perhaps the uncultured Americans were missing.

Others pleaded with more hip and relevant fast food social media chains to help McDonald's get more in touch with the youth — or criticized McDonald's for not being as cool.

Source: Yahoo News