NRA backlash: Major bank and car-rental giant are ending partnerships

Companies may be starting to rethink their ties to the National Rifle Association in the wake of last week’s massacre at a Florida high school, with a major bank and car-rental giant announcing Thursday they were dropping partnership programs with the NRA.

First National Bank of Omaha, the nation’s largest privately owned bank, said Thursday it will not renew its contract with the NRA for a branded Visa card.

“Customer feedback has caused us to review our relationship with the NRA,” a bank spokesman said in a statement. “As a result, First National Bank of Omaha will not renew its contract with the National Rifle Association to issue the NRA Visa Card,”

The bank had a relationship with the NRA for more than a decade, and the card touted a $40 cash-back bonus, enough to reimburse a one-year NRA membership.

Later Thursday, privately held Enterprise Holdings Inc. — the parent company of the Enterprise, Alamo and National car rental brands — said it will end its partnership with the NRA, which gave NRA members discounts. In tweets, Enterprise Holdings said that program will end next month.

Source: marketwatch